For The Simpsons 600th episode, Fox has teamed up with Google to create a Google Spotlight story in virtual reality. The immersive experience entitled “Planet of the Couches”, is a gag and has a few interactive scenes, such as the classic bar jokes of Moe the bartender or Ralph (being lost). In all very cool! The couch gag intro in every Simpsons episode has been turned into a 360° Virtual Reality experience surrounding you with jokes.
Fox also created a Simpsons branded Google Cardboard (vr headset), that was distributed to to lucky winners. The experience is done on your mobile device on the Google Spotlight Stories app for Cardboard. The experience can be done with or without a headset, but certainly is best done in the intended immersive way, with the headset. Using branded cardboards is an excellent way to introduce people to VR.
This is not the first time The Simpsons have been involved with the virtual reality world, as you can see in this chart by DONGXIPUNATA (REDDIT).
Here is Mr. Burns trying out Virtual Reality, with a funny twist.