Immersive Experience {Content  + Activation}

360° Virtual Reality tour of the Notre-Dame de Paris cathedral.

La Capitale is proud to be the primary co-sponsor of the Quebec tour of Notre Dame de Paris.  For the 20th anniversary of the musical comedy, we created an immersive experiential activation using Virtual Reality.  See how we took opening night audiences in Quebec City and Montreal on a 360° virtual reality tour of the famous Notre-Dame de Paris cathedral.

From an Idea to an Experience

When La Capitale asked us to present them with ideas to enhance their presence during the opening nights of the musical tour, we knew exactly what to create!  We created a memorable Immersive Experience of the famous Notre-Dame de Paris cathedral and built an Immersive VR area at the venues.


Branded VR Cardboards

5000 branded VR cardboards were given away.  Guests could go back to visit the cathedral in 360VR with any mobile device. 


Being able to visit the actual cathedral without moving is an incredible feeling! Attendees were very happy and had great reactions! Guests told us how they fekt like they were really there and that nothing from the outside world distracted them. They were fully immersed into the content. 

Visit the cathedral in 360 VR

More Media